Google Ads / PPC
Capture high-intent searches from customers actively looking for your service — split by job type, budget and service area so the expensive clicks go to the work you actually want.
Home Services Marketing & Lead Generation
Home Services Marketing Agency That Generates Qualified Leads
RankDriven helps roofing, plumbing, HVAC, pest control, flooring, painting, and remodeling companies generate more qualified calls and estimate requests through Google Ads, PPC, Local SEO, and conversion optimization.
USA first, Canada second. Every campaign measured on leads — calls, estimate requests and booked jobs.
- Google search "roof repair near me"
- Landing page Matches the search
- Tracked call or form Measured, not guessed
- Booked job Revenue, attributed
Your Customers Are Searching. Your Marketing Should Put You in Front of Them.
When something breaks, homeowners do not ask around. They search — and they call one of the first businesses they see. That moment is short, it is expensive, and it decides who gets the job.
It happens every day across every trade: emergency plumbing at midnight, a roof leak after a storm, an air conditioner that failed on the hottest afternoon of the year, pest control before guests arrive, flooring before a move-in date, painting before a house is listed, a remodel that has been put off for two years. The search is the same shape every time. Somebody needs work done now, and whoever answers first usually wins.
Most home service companies are not losing those jobs because their work is worse. They are losing them because of how their marketing is set up.
What usually goes wrong
- Competitors appearing above you for the searches that matter most
- Expensive PPC clicks with no idea which ones produced work
- Poor keyword targeting — paying for research, DIY and job-seeker traffic
- Weak landing pages that send every search to the same homepage
- Low local rankings in the suburbs your crews actually cover
- A Google Business Profile with no services, no photos and no recent reviews
- Missing service pages, so high-intent searches have nowhere to land
- No conversion tracking, so calls and forms are invisible
- Leads that cannot be measured — and therefore cannot be improved
Home Services Marketing Built Around Leads
Six services that work as one system. Each one is judged on the same thing: whether it produced a call, a form or a booked job.
Local SEO
Improve visibility in Google Search and local results with service pages and location pages built to hold ranking in the suburbs your crews cover.
Google Business Profile
Optimise your local presence and improve customer discovery: correct categories, a full service list, real job photos, accurate hours and a review flow that keeps running.
Landing Pages
Service-specific pages designed to convert visitors into calls and quote requests — one page per job type, matched to the search that brought them.
Conversion Tracking
Track calls, forms, bookings and other important lead actions, with call tracking by campaign so you know which keyword produced the job — not just the click.
Lead Optimization
Analyse campaign performance and focus budget on the services and locations producing the best opportunities — reviewed against cost per lead and lead quality, not impressions.
Marketing for Home Service Companies
Each trade has its own search behaviour, its own seasonality and its own definition of a good lead. We build campaigns around those differences rather than across them.
Roofing Marketing
Google Ads and SEO strategies for roofing contractors, built around inspections and replacement estimates.
Roofing MarketingPlumbing Marketing
Generate more plumbing calls and estimate requests — with bidding matched to the hours you answer the phone.
Plumbing MarketingHVAC Marketing
Reach customers searching for HVAC repair, replacement and installation, through both peak seasons.
HVAC MarketingPest Control Marketing
Generate local pest control leads through paid and organic search, valued on recurring plans rather than first treatment.
Pest Control MarketingFlooring Marketing
Generate leads for flooring installation and refinishing, split by the material the customer actually searched.
Flooring MarketingPainting Marketing
Reach homeowners looking for professional painting contractors — and fill the estimate calendar, not the inbox.
Painting MarketingRemodeling Marketing
Generate qualified remodeling and renovation inquiries from homeowners whose budget matches your work.
Remodeling MarketingNot sure which channel is costing you jobs?
The audit looks at your ads, your local rankings, your Google Business Profile and your tracking, then tells you where the leads are leaking.
From Google Search to Qualified Lead
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1
Analyze
Audit your current Google Ads, SEO, website, competitors and local visibility — including the search terms you are actually paying for.
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2
Build
Create campaigns, landing pages, tracking and an SEO structure that matches the way customers in your market search.
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3
Launch
Put your business in front of relevant high-intent searches, in the service areas your crews can reach profitably.
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4
Optimize
Improve campaigns based on leads, cost per lead, conversion rate and lead quality — not impressions or clicks.
We Focus on Leads, Not Vanity Metrics
Impressions do not fill a schedule. These are the things we actually work on.
- Google Ads expertise
- Local SEO
- Conversion tracking
- Landing-page optimization
- Service-area targeting
- Keyword and search-term optimization
- Transparent reporting
- Continuous campaign optimization
Marketing Performance You Can Measure
These are the numbers on every report. Not rankings alone, not impressions — the metrics that connect spend to work won.
Leads
Every call, form and quote request, counted once and attributed to a campaign.
Qualified leads
Separated from wrong-number, out-of-area and job-seeker contacts.
Phone calls
Tracked by campaign and keyword, with answered and missed calls both visible.
Quote requests
Estimate and inspection requests reported separately from general enquiries.
Cost per lead
By service and by location, so budget follows what performs.
Conversion rate
Page by page, so weak landing pages are fixed rather than funded.
Booked appointments
The number that matters most — where your systems allow it to be imported.
We publish client results only where they are verified and the client has agreed to them being shown. Any figures you see on this site will name the account and the period they came from.
Find Out Where You're Losing Potential Leads
Get a free review of your Google Ads, Local SEO, website, Google Business Profile and conversion opportunities.
- Where your Google Ads budget is going — and which searches are wasting it
- How you rank in local results against the competitors taking your calls
- What your Google Business Profile is missing
- Which landing pages lose visitors before they call
- Whether your calls, forms and quote requests are actually being tracked
No obligation. We will tell you plainly if paid search is not the right channel for your market or your budget.
More qualified calls. More estimate requests. More opportunities to win local jobs.
That is the whole point. Start with the free audit and see where yours are going.
Markets We Build Campaigns For
Local search is decided market by market. These are the metros we have written specific strategy for — pick your trade to see the city pages.